Since 2006, IMASENS has been conducting sensory and marketing consumer studies, qualitative or quantitative, adapted to each phase of product development, in France and internationally (conducting multi-center studies).
IMASENS has developed a network of more than 20 international certified partners (Germany, Italy, Spain, Poland, United Kingdom, USA, China, India…).
IMASENS has a variety of resources (online community, bathrooms, olfactory booths, sensory analysis laboratory…) and is constantly developing new methodologies (implicit measures, design thinking…) in connection with researchers and experts in Human Sciences (ethnologists, ergonomists, etc.) and neuro-sciences.
