Recap of the November 21st webinar: "Successfully establishing a presence in China"

On November 21st, we organized a webinar for French SMEs looking to establish themselves in the Chinese market. The event provided an opportunity to analyze the major trends in the beauty sector in China, identify growth drivers, and share concrete experiences.

On the agenda:

• Analysis of the Chinese market by Matthieu David (Daxue Consulting), highlighting the rise of lower-tier cities, the growth of local brands and new consumer expectations, particularly in terms of personalisation, ingredient efficiency and digitalisation (explosion of e-commerce via Douyin).
• A closer look at the China Beauty Expo , a leading B2B platform, with impressive figures: more than 3,200 exhibitors, 453,000 professional visitors and a strong international presence.
• Feedback from Laboratoires Expanscience and Florihana, who shared their market entry strategies, logistical, regulatory and competitive challenges, as well as the keys to success in a complex but promising environment.
• Interactive session : rich exchanges around the challenges of NMPA certification, regulatory developments and the expectations of Chinese distributors.

This webinar confirmed that China remains a major opportunity for the cosmetics industry, provided that a reasoned approach is adopted, regulatory developments are kept well informed and strong local partners are relied upon.

Next event: January webinar on regulatory affairs