Shanghai: Visibility and business acceleration at the China Beauty Expo

In Shanghai, COSMETIC VALLEY showcased the French Pavilion at the heart of the China Beauty Expo (May 12-14, 2026) , a key event for the beauty industry covering the entire value chain. This edition was marked by a visit from the Consul General of France , accompanied by the Director of Business France China and a delegation of local journalists, who came to meet with French exhibitors as part of a strong institutional effort to promote French expertise. Our collective presence allows us, year after year, to support the international development of businesses and to capture the signals of a constantly evolving market.

In an environment that is both competitive and constantly changing, the CBE stands out as a true business accelerator , essential for deciphering local dynamics and creating new opportunities for collaboration.

Looking ahead to 2027! From May 12th to 14th in Shanghai, the French Pavilion is reinventing itself with a new stand design created to showcase French-made products and boost your visibility. Join a powerful collective effort and position your offering at the heart of a strategic market — contact me to learn more: Dorothée Nicolle .