The House of Cosmetics: official launch of the sponsorship campaign at the Petit Palais

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Maison de la Cosmétique

A showcase serving the economy, culture and territories

Paris, October 7, 2025 – Last night, in the heart of the prestigious Petit Palais, the French cosmetics industry gathered to celebrate a historic moment: the official launch of the sponsorship campaign dedicated to the Maison de la Cosmétique , an emblematic project led by COSMETIC VALLEY and supported by Chartres Métropole.

A large-scale project serving French excellence

Conceived as a place of transmission , innovation and influence , the Maison de la Cosmétique will open its doors in Chartres in 2028, at the foot of the UNESCO-listed cathedral. It will embody the founding values of the sector: scientific progress, freedom of creation, human well-being, universal utility and responsibility towards living things.

An evening marked by strong speeches

More than a hundred companies were present to discover this unifying project. Highlights included:

Marc-Antoine Jamet, President of COSMETIC VALLEY, opened the evening with a declaration of collective ambition.
Jean-Pierre Gorges, President of Chartres Métropole, reaffirmed territorial support of 15 million euros .
Jean-Michel Wilmotte, the project's architect, revealed his vision of an open, lively and unifying place.

Committed pioneering patrons

The sponsorship campaign aims to raise between 7.5 and 10 million euros by 2028. Several levels of commitment are proposed, allowing each patron – founder, ambassador, builder, benefactor or pioneer – to join this collective adventure and benefit from strategic rewards (visibility, governance, access to events, etc.).

The first committed patrons are: CHANEL, CREDIT AGRICOLE VAL DE FRANCE, GUERLAIN, GROUPE IDEC, L'OREAL, LVMH, GROUPE POCHET, PUIG, SILAB and VERESCENCE

A call for mobilization

This launch marks the beginning of a collective dynamic. Being a patron of the Maison de la Cosmétique means contributing to a project of general interest , a symbol of cooperation , transmission and shared pride .

📣 Global cosmetics is opening its heart to France. Join us on this adventure!

🔗 www.maisondelacosmetique.com

House of Cosmetics

An emblematic place, open to all

Project - House of Cosmetics

News

Contribute to the building

Unveiled at the COSMETIC VALLEY General Assembly, the Maison de la Cosmétique project marks a major milestone for the French cosmetics industry. In 2028, facing the majestic Chartres Cathedral, a unique space will open its doors to professionals and the general public alike.

At the crossroads of know-how, culture, innovation, territories and transmission, the Maison de la Cosmétique -- supported by COSMETIC VALLEY - is a structuring project that will effectively embody and share French cosmetic excellence in all its forms, revealing the behind-the-scenes of the industry, its history, its professions, its secrets and its future.

💄🌸 A space for all the worlds of cosmetics

Skincare, hygiene, perfume, makeup—everything from skincare to hygiene products will be represented. The goal: for every industry player to fully identify with it, and for the general public to grasp its richness.

📍 An emblematic place of 2,650 m² including:

1000 m² dedicated to industry players for training, exchange, and innovation.

1260 m² of permanent and temporary exhibitions with the Cosmétopée Garden at its heart, serving the general interest.

🏛️ A strategic location in the heart of the city, an architectural choice by Wilmotte & Associés

A long-standing partner of COSMETIC VALLEY, Chartres Métropole is fully committed to the realization of this major project by taking charge of the building's renovation. By transforming this space into a space dedicated to the cosmetics industry, the community is providing the industry with a setting that lives up to its ambitions.

The Maison de la Cosmétique, designed by Wilmotte & Associés, sits elegantly and humbly opposite Chartres Cathedral, revealing its heritage while asserting a contemporary identity. Noble materials, architectural sobriety, and environmental ambition make this project a symbol of excellence, reflecting the industry it represents.

🔗 The House, a project to be co-constructed with all the stakeholders in the sector

Whether you are a start-up, a small business or a large group, whether you work in raw materials, packaging, formulation or research: this project is yours.

Chartres Métropole, with an investment of €14 million, is providing the industry with an exceptional setting. It's up to us, the cosmetics industry's players, to bring it to life. COSMETIC VALLEY is counting on your support to bring the Maison de la Cosmétique to life— your Maison.

By getting involved, you're contributing to a meaningful public interest project that will physically anchor the founding values of our industry. A place for sharing, transmitting, and preserving our cultural and industrial heritage. A fun place designed to discover careers and awaken the talents of tomorrow. Finally, a place that embodies the universal utility of our industry and its contribution to the well-being of humanity.

This project is supported by the COSMETIC VALLEY Endowment Fund, which has supported our community service initiatives since 2014, providing a solid framework for the project. The Maison also benefits from the support of the Eure-et-Loir department and the Centre-Val de Loire region.

Follow the project news: https://www.maisondelacosmetique.com/

Would you like to take part in this magnificent collective project? 👉 Contact us

Ségolène Leloutre

sleloutre@cosmetic-valley.com