

A very successful edition, under the sign of conviviality, which brought together more than 160 participants who came to discover the latest advances in sensoriality.
In a world where speed and stress are omnipresent, sensory plays an essential role in bringing a sense of well-being to consumers . For the cosmetics industry, sensory represents a real differentiating asset and is at the heart of Research, thus making it possible to offer ever more innovative solutions.
After redefining the notion of experience , which appeals to our five senses, the delegates immersed themselves throughout the morning in the world of new technologies , now serving the beauty of understanding the consumer experience. The increasingly advanced mastery of neuroscience and AI now provides access to a better understanding of the brain-skin axis , in favor of more sensory and personalized cosmetics. The last conference of the morning reminded the delegates that sensory standards provide a framework for product and consumer safety.
These new tools also allow the development of new formulation techniques . After a conference on the skin and the importance of touch, the delegates were able to discover, in the afternoon, concrete applications in terms of formulation, methodologies, modeling, etc. Not forgetting the inspiring conference on the redefinition of the customer experience in the automotive world, ultimately not so far removed from the cosmetics world.
At the end of the day, the prize for the best poster was awarded to Cรฉline LUCAS from the company ACTALIA SENSORIEL for her poster entitled "๐ผ๐๐๐๐ก๐๐๐๐๐ ๐๐๐ ๐๐๐๐ฃ๐๐๐ ๐ ๐๐๐ ๐๐๐๐๐๐ ๐๐๐๐๐๐ก๐ก๐๐๐ก ๐๐ ๐๐๐๐ ๐ก๐๐ ๐๐ ๐๐๐๐๐๐๐ก๐๐๐ ๐๐๐๐๐๐๐๐ก๐ ๐๐๐๐๐๐๐๐๐ .
๐ See you on 2021, 2022 for the 7th edition of the SENSORY Congress!
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The congress is available in REPLAY for two months on the congress website
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An event organized by Cosmetic Valley and VALESENS , with the support of Tours Mรฉtropole Val de Loire , in partnership with RCP Design Global and Tours รvรฉnements