FFCE – French Fragrance and Cosmetics Embassy
COSMETIC VALLEY opens a Cosmetic Embassy in Shanghai
In a unique approach to sector-based economic diplomacy, COSMETIC VALLEY is launching an innovative initiative: the FFCE – French Fragrance and Cosmetics Embassy. Designed to unite French players internationally, strengthen bilateral exchanges, and promote sectors of excellence, this model is expected to expand to other strategic markets.
On the occasion of the 60th anniversary of diplomatic relations between France and China , COSMETIC VALLEY , national coordinator of the sector, is taking a new step in its international development with the creation of its first Cosmetics Embassy in Shanghai .
Why China? Because it represents a strategic market for French companies in the sector, in an environment where success relies on the strength of the network, the quality of relationships, and mutual trust.
An ambitious initiative with clear objectives:
- Represent and promote the French cosmetics industry in China
- Building strong partnerships with local stakeholder networks
- Supporting French companies in a rapidly changing market
- Animate an active community around content, advice and concrete actions
With the support of its Cooperation Office in China , COSMETIC VALLEY reaffirms its mission: to unite, promote and showcase French cosmetic excellence internationally .
