From Jinan to Shanghai: a strategic sequence for COSMETIC VALLEY in China

From May 9 to 14, COSMETIC VALLEY conducted a large-scale mission in China, structured around several complementary highlights, combining territorial immersion, collective deployment and high-level networking.

An immersion into the heart of Shandong's ecosystems

The mission began in Shandong province, in Jinan and Pingyin, with a particularly dense sequence.
The program includes: meetings with local authorities, discussions with industrial and scientific stakeholders, visits to leading companies such as FREDA BIOTECH, and the discovery of an emblematic sector centered around roses.

This immersion phase allowed us to closely understand the realities of the Chinese market, to grasp its territorial dynamics and to identify synergies with strong potential.

The COSMETIC VALLEY France Pavilion at the heart of the China Beauty Expo

The mission continued in Shanghai, on the occasion of the 30th edition of the China Beauty Expo (CBE), an essential highlight for the industry.

COSMETIC VALLEY structured and ran the COSMETIC VALLEY France Pavilion , a true showcase of national expertise, bringing together ten companies:
Akore Skincare, Alpol Cosmétique, Dowell & Yidai, Capsum, Cristalco, Florihana, Lessonia, Make Up For Ever, Skinhaptics and Technature.

Among the highlights, the official visit of the Consul General of France to Shanghai underlined the importance of this collective presence, consistent with the economic challenges of the sector.

The pavilion has thus established itself as a structuring lever for visibility and influence for the French sector, promoting business meetings, exchanges with distributors and media coverage.

Strengthen connections during an exclusive networking evening

Beyond the trade fair, the mission took on its full dimension during the evening organized at the Consul's Residence (Villa Basset).

Bringing together exhibitors from the pavilion, French and Chinese institutional representatives, as well as major market players, this event provided a privileged setting to extend the discussions initiated during the trade fair.
These informal times play a crucial role in transforming initial contacts into lasting relationships and concrete opportunities.