COSMETIC VALLEY LAUNCHES THE FIRST “EMBASSY” OF THE FRENCH INDUSTRY ABROAD IN CHINA BY CREATING THE FFCE (FRENCH FRAGNANCE & COSMETICS EMBASSY)

An export operator for 30 years, COSMETIC VALLEY supports SMEs in the sector in major global market places, in close collaboration with Business France, the State, local authorities and their agencies.

Created in 2016, "Global Cosmetics Cluster", COSMETIC VALLEY shows its interest in the dynamics brought to the service of the sector on its international network, its expertise and the strength of its brand recognized across the globe. This sector dynamic, unique in the world, has made France gain in terms of exports and attractiveness with record figures in 2022 (€19.1 billion).

In a complex geopolitical context associated with economic uncertainties and growing competition on the international scene, the sector now wants to go further with the creation of national ecosystems at the heart of its strategic markets. This new action initiated by the competitiveness cluster aims to build a solid and lasting foundation to deploy our country's international influence and thus complement the actions carried out by the economic services of the diplomatic network.

The system will be launched in early 2024 in China with the establishment of an office in Shanghai in charge of structuring and managing the local ecosystem. Indeed, if China constitutes a major outlet for the French perfume and cosmetics sector with nearly €2 billion exported in 2022, its situation has however been modified by the COVID-19 health crisis. In the medium term, the creation of other “embassies” is envisaged in other high-potential markets such as the United States.