

💧 Water 4 Cosmetics: Water, a lever for industrial and environmental performance
In a context of global and European water stress, where water is becoming a critical resource for the stability of territories and the competitiveness of businesses, the Water 4 Cosmetics Call for Expressions of Interest launched by Cosmetic Valley and its European partners as part of the ACTT4Cosmetics program, offers a strategic response with a dual challenge: preserving the environment while strengthening industrial performance.
🔍 A new angle: Water, a vital resource and factor in industrial transformation
Far from being a simple ingredient, water is central to manufacturing processes, equipment cleaning, facility cooling, and product formulation. Its increasing scarcity requires a reinvention of industrial practices: reducing consumption, recycling wastewater, purification technologies, smart sensors, nature-based solutions... all levers for increasing efficiency, resilience, and sustainability.
🎯 Why respond to the Water 4 Cosmetics AMI?
1. Accelerate your ecological transition
The AMI targets concrete projects to reduce the water footprint of the cosmetics industry. It is part of a dynamic industrial transformation driven by consumer expectations, environmental regulations and sectoral commitments such as the Water Plan.
2. Gain visibility and credibility
The selected projects will be showcased during the webinar on November 4, 2025 on Cosmetic Valley Live, and will benefit from networking with academic and industrial partners across Europe.
3. Access to structural financing
Project leaders with high potential will be able to receive support towards schemes such as Water4All 2025, with support in structuring and preparing applications.
4. Structure and challenge your project
Workshops and webinars will allow ideas to mature, exchange with experts and strengthen the relevance of the proposed solutions.
5. Join a committed ecosystem
The AMI promotes collaborations between startups, SMEs, laboratories and manufacturers, to bring out cross-functional solutions and pool efforts.
📅 Practical details
Application deadline: September 15, 2025
Deposit platform: www.idcosm.com
Presentation Webinar: November 4, 2025
Contact: Aline LANDIER – alandier@cosmetic-valley.com
👉 Project leaders, make water a driver of competitiveness and innovation. Apply now for the Water 4 Cosmetics AMI and commit your company to more sustainable, efficient, and responsible cosmetics.