Strengthening of France-Morocco cosmetic collaboration

On Friday, May 23, COSMETIC VALLEY traveled to Agadir, Morocco, to formalize a strategic partnership with the Souss Massa Promotion cluster.

The aim of this meeting: to strengthen collaboration between France and Morocco in the cosmetics sector and more specifically around research, innovation, training, sustainable cosmetics and economic development.

The study and development of Moroccan cosmetopoeia, rich in its natural and endemic resources and its ancestral know-how, also represents a major axis of collaboration.

This initiative marks a major step in the development of international cooperation in the service of responsible, innovative and forward-looking cosmetics.