What is Peony ?

La Pivoine magazine offers premium reading on the challenges of the sector, the strategies of managers, the latest trends and new innovations that are driving the perfumery-cosmetics sector forward.

Who is it for?

The magazine is aimed at all players in the French perfume and cosmetics industry: companies, research centers, universities, schools and regions.

How often do you publish?

La Pivoine is a biennial published in 5,000 copies which appears in:

• April with a launch at the In-cosmetics global trade fair
• October with a launch at the Cosmetic 360 trade fair

It is distributed throughout the year at major industry events and communicated to all COSMETIC VALLEY members.

What is its content?

We offer our readers another look at the news of the sector. A real moment of pleasure and discovery, the magazine offers an eclectic approach through prospective subjects.

• Industrial strategies

• Cosmetology to understand advances in R&D

• Smart Beauty innovations

• The discovery of territories of beauty

• Major international events

• Export challenges: focus on a country, codes for developing there

• Instant coaching: technical sheets to improve your practice

• "Unvarnished" interviews to discover business leaders, amazing personalities from the sector, talented startups

And many other sections to discover!

Each edition has a file not to be missed, for example edition no. 11 explores the subject of longevity.

Where to get it?

La Pivoine is available as an ebook (individual purchase) or by subscription (print) on the Cosmetic Valley Editions website

Can we be visible in the magazine?

Do you want to increase your visibility in the perfume and cosmetics sector? The magazine offers you several options:

• The covers
• The four-color pages
• Advertorial

Download the Media Kit.pdf

What is advertorial?

It is a content marketing technique that consists of writing and distributing informative and engaging articles, while highlighting a product, brand or service in a subtle and natural way. Insertions are free as long as they respect the universe of the magazine.

Who to contact for more information?

Gabin Attal, Advertising Manager

gattal@cosmetic-valley.com

02 37 21 68 50

Intended for professionals and students in the sector as well as the general public, COSMETIC VALLEY EDITIONS works highlight the know-how of our ecosystem and offer a technical and in-depth approach to the key concepts of our sector.

Find our 3 new products on www.cosmetic-valley.shop/

Marine cosmetics - The sea, source of inspiration

Authors: Roland Conanec, Delphine Pirot

The potential of marine resources is becoming more apparent every day, particularly for the cosmetics industry, which is facing many challenges. How can we continue to innovate without depleting biodiversity? How can we take into account climate change objectives when developing cosmetic products? What if the answer came from the oceans?

Safety of cosmetic products

Authors: Marc GJ FEUILLOLEY

The safety of cosmetic products is, along with the evaluation of their effectiveness, one of the two pillars on which French cosmetics are based. This is the subject of this new book coordinated by Marc Feuilloley, an expert on the subject, who has chosen to address themes that echo current events and issues that have recently emerged.

Cosmetic product regulations

Authors: Sylvie TOULGOAT

Regulations have evolved in all areas in response to social, economic and political contexts. The cosmetics industry is no exception. More careful quality controls, increased vigilance in the manufacturing of health and care products, greater transparency towards the consumer, better identification of ingredients that could be problematic, have become obligations that highlight the ethical and professional responsibilities of cosmetic manufacturers.

COSMETIC VALLEY and ADI-NA have renewed their partnership agreement for the next three years, for the benefit of the perfume and cosmetics industry in Nouvelle-Aquitaine.

This partnership is a strong element of the success of the development of the cosmetics sector linked to our challenges and those of the neo-Aquitaine region : innovation, naturalness, sustainability, Europe.

ADI-NA is a player in the Technical Committee of the Pole. It hosts the New Aquitaine office to facilitate exchanges, transversality, and complementarity.

For the coming years, our priorities include:
- The valorization of natural resources and the development of the circular economy
- A targeted action on micropollutants in water, in connection with the future REP (Extended Producer Responsibility) on urban wastewater
- Communication of the regional sector

Contact COSMETIC VALLEY: Nathalie SIMONIN, nsimonin@cosmetic-valley.com

Contact ADI-NA: Suzanne POITOU: s.poitou@adi-na.fr

A look back at a memorable evening where we had the privilege of bringing together more than 500 players from the perfume and cosmetics industry to honor three decades of success and innovation.

The Domaine national de Chambord, a jewel listed as a UNESCO world heritage site, was the perfect setting for this exceptional event.

We thank Stéphane Bern, our members, our Vice-Presidents, our territorial and international partners for their testimony.

Thanks to our sponsors for their support: Aptar, Biokidé, Byome Labs, Crédit Agricole Val de France, Deret, EcoMundo, Groupe Gilbert, Givaudan, L'Oréal, Pharma & Beauty Group, Sisley, Solabia and VMI.

Summer is here, it's the perfect time to dive or re-immerse yourself in enriching reading with COSMETIC VALLEY Éditions books. ☀️

Aimed at professionals and students in the sector but also at the general public, our books highlight the know-how of our ecosystem and offer a technical and in-depth approach to the key concepts of our sector.

COSMETIC VALLEY Éditions is also a magazine: 𝘓𝘢 𝘗𝘪𝘷𝘰𝘪𝘯𝘦 offers premium reading on the challenges of the sector, the strategies of managers, the latest trends and new innovations that advance the perfumery-cosmetics sector. You will find in the 10th issue a complete file on Cosmetics and Sport, a 'Cosmetology' section with a focus on plant extraction, an export zoom on China: market dynamics and growth strategies and many other subjects which cover current events in our sector.

Discover all COSMETIC VALLEY Éditions publications here !

COSMETIC VALLEY is pleased to present the tenth edition of the perfumery-cosmetics industry magazine La Pivoine.

This reference magazine for professionals in the sector has a print run of 5,000 copies. It is aimed at all players in the French sector: companies, research centers, universities, schools and territories. La Pivoine is distributed throughout the year at major sector events and communicated to all COSMETIC VALLEY members.

This biannual offers premium reading on the challenges of the sector, the strategies of managers, the latest trends and new innovations that are moving the perfumery-cosmetics sector forward.

Check out the magazine

Our next edition will be released during the Cosmetic 360 trade show which will be held in Paris on October 16 and 17, 2024.

Do you want to strengthen your visibility in the perfumery-cosmetics sector? Contact us!

“Be seen and read in a special moment”

Download the Media Kit

Gabin Attal, Advertising Manager

lapivoinemag@cosmetic-valley.com

Tel: 02 37 21 68 50

Did you miss our webinars?

It's the perfect time to combine relaxation and personal enrichment with COSMETIC VALLEY Live replays ⛱️

Whether you are on a heavenly beach or in the mountains, re-enjoy expert content.

The Cosmetic Valley Live platform offers our COSMETIC VALLEY members unlimited access to replays on subjects such as trends, innovations, tech, international export of the perfumery-cosmetics sector.

Find them now: replays ✨

Are you a non-COSMETIC VALLEY member and would like to access our webinars? follow this link

COSMETIC VALLEY is the first association to join The Value of Beauty.

This campaign aims to bring together for the first time the entire European value chain of the cosmetics industry in order to promote its diverse ecosystem and recognize its economic and societal weight in Europe.

The cosmetics industry plays a vital economic and societal role in Europe. However, the importance and scale of its value chain are often underestimated. A major contributor to the EU economy with 29 billion euros per year, the sector employs more than 3 million people. A leader in innovation, investments in R&D amount to nearly 2.35 billion euros each year.

To learn more about the campaign, visit www.valueofbeauty.com

COSMETIC VALLEY is already established in Europe

COSMETIC VALLEY, coordinator of the French perfumery-cosmetics sector, is also founder and pilot of the S3 “GO4cosmetics” partnership formalized in 2021 by the European Commission. Based on this mandate from the European Commission at the interface between companies, Regions, economic development agencies, research and training establishments and clusters, COSMETIC VALLEY implements actions for the recognition of the sector in accordance with to European industrial policies.

Pleased to share that COSMETIC VALLEY has officially joined @The-Value-of-Beauty Alliance! This campaign aims to bring together the entire European beauty value chain for the first time to promote our diverse ecosystem and demonstrate the valuable contribution we make to Europe, both at an economic and societal level.

The beauty and personal care industry plays a vital economic and societal role in Europe. However, the importance and scale of the beauty value chain is often underestimated. We are a major contributor to the EU economy at €29 billion annually. We employ more than 3 million people. And we are a leader in innovation, investing an estimated €2.35 billion in research and development annually.

To learn more about the campaign, visit www.valueofbeauty.com

COSMETIC VALLEY already settled in Europe

COSMETIC VALLEY, the coordinator of the French perfumery-cosmetics sector, is also the founder and pilot of the S3 “GO4cosmetics” partnership formalized in 2021 by the European Commission. Based on this European Commission's mandate at the interface between companies, Regions, economic development agencies, research and training establishments and clusters, COSMETIC VALLEY implements actions for the recognition of the sector in accordance with European industrial policies.

June 20 promises to be a new key date for COSMETIC VALLEY. To celebrate our thirtieth anniversary, we had the honor of bringing together at the Château de Chambord nearly 500 players in the sector: professionals, decision-makers, researchers, local elected officials, State representatives and international partners coming from the four corners of the globe especially for the occasion.

This day full of emotions was punctuated by a General Assembly, a Board of Directors, a #30th anniversary ceremony chaired by Stéphane Bern, and ended with an exceptional dinner in the famous staircase room double revolution.

This gathering was an opportunity to highlight the achievements and advances of our sector, and to celebrate together three decades of innovation and industrial success. Resolutely turned towards the future, COSMETIC VALLEY as coordinator of the French #perfumery-#cosmetics sector, is committed to:

Transform: supporting companies in digital and ecological transformations

Promote: be a driving force in the economic development of territories

Contribute: legitimize the sector with regional, national and European authorities

Radiate: helping companies internationalize

We would like to sincerely thank all the participants present and:

• Our speakers: Pierre Dubreuil, Marc Gricourt, Thierry Wasser, Christian Combeau, Brigitte Closs, Pascal Bonnet, Sylvie Chopin, Shinji Yamasaki, Kelly Youn, Marc Crous, Ivan Massari, Magarita Sidorova, Lucksupha Prabhawat​, Jérôme Hombourger, Jacques Lemare, Didier Garnier, Thibault Coulon, Arnaud Mabire, Marie-Lucienne, Rattier and Alexandra Dublanche
• The artist Vincent Pascal for creating the fresco on the values ​​of 21st century cosmetics
• Our partner presses L'Echo Républicain for putting its 'Front page' in the colors of COSMETIC VALLEY for a day
• Our sponsors 30 years: Aptar, Biokédé, BYOME LABS, Crédit Agricole Val de France, Deret, Ecomundo, Groupe Gilbert, Givaudan, L'Oréal, Pharma & Beauty Group, Sisley, Solabia, VMI

Your enthusiasm, commitment and support made this day an unforgettable moment!

A look back at an exceptional day:

On June 20, 2024, COSMETIC VALLEY will bring together the ecosystem of the perfumery-cosmetics sector to celebrate 30 years of:

• Industrial success at the heart of the territories
• Support for SMEs
• Innovation and collective dynamics
• International influence and defense of the France brand

For this exceptional event, COSMETIC VALLEY has reserved the Château de Chambord, a UNESCO world heritage site since 1981, this historic monument is one of the most astonishing constructions of the Renaissance.

In the program :

From 4 p.m.​

• 30th anniversary ceremony chaired by Stéphane Bern, French journalist and writer
• Private visit to the castle
• Exceptional dinner
• A dancing parties

Prices :

150 € excluding tax - member

250 € excluding tax - non-member

Contact :

Sophia Bourdon, sbourdon@cosmetic-valley.com