French cosmetic exports face global challenges

In a rapidly changing context, the excellence of the French perfume and cosmetics industry must adapt to remain competitive and innovative.

Today, during its press conference, Cosmetic Valley presents an exclusive study conducted by the Asterès firm on the international economic context of the sector. This analysis sheds light on the strategic issues discussed during the sector committee in Bercy at the end of January under the chairmanship of Marc Ferracci, Minister of Industry and Energy.

🔎 What challenges and opportunities for 2025?

COSMETIC VALLEY proposes an ambitious action plan structured around 6 strategic axes to:

✅ Boost competitiveness 🚀
✅ Support innovation 💡
✅ Strengthen the influence of French cosmetics in Europe and internationally ✨