LAUNCH OF THE FIRST SECTORAL EMBASSY: FFCE CHINA
After its official launch at the COSMETIC 360 show last month, it was in China itself that we launched the first FFCE (French Fragrance & Cosmetics Embassy) in the presence of all of our local partners: business leaders, representatives of federations and clusters, trade fair organizers, journalists, elected officials, etc.
The FFCE China, which has received the support of government authorities, will constitute an incredible tool for promoting the French sector and supporting SMEs in this rapidly changing market.
The creation of this unique concept of sectoral embassy from 2024 will make it possible to promote the 60th anniversary of Franco-Chinese diplomatic relations, and will make it possible to strengthen win-win relations between our two cosmetics sectors.
Are you established in China or are you interested in this market?
Let us know !
Franckie Bรฉchereau - fbechereau@cosmetic-valley.com
